"> Satisfaction With Current Coffee Shops Services Marketing Essay – Course Writing Pals

Satisfaction With Current Coffee Shops Services Marketing Essay

Introduction

The abstraction of the business is coffee shop. The capital aim of this breadth is to accommodate advice about industry, market, and primary assay analysis. Apropos industry, this will be done through accouterment advice about economy, legal, political, social, cultural, demographic, technological, and accustomed environment. Apropos business strategy, this will be done through accouterment advice about our product, price, promotion, place, and people. Apropos primary assay analysis, this will be done through allegory after-effects of broadcast survey.

The industry

Economy

There are abounding advantages in the abridgement of Qatar for our business. According to Doha Stock Bazaar (2009), these allowances include:

Qatar is a abiding and pro-business country with bright eyes and absolute focus.

Qatar has the accomplished GDP per capita assets in the apple estimated at US $68,467 in 2008.

Qatar’s nominal GDP advance continues to ability almanac levels, averaging 25% over the accomplished bristles years.

Qatar has a able barter surplus over the years with revenues mainly apprenticed from oil and gas exports.

Qatar is a country of artistic energy, a baton in Liquefied Accustomed Gas (LNG) breadth and one of the adorable advance destinations of the world.

All these indicators beggarly that the abridgement in Qatar is strong. These indictors are for the account of our business.

Legal/ Political Environment:

According Qatar Embassy, (2009), Qatar is a accompaniment with political stability. It provides greater abandon of expression, an absolute judiciary, and establishes a partially-elected advising board which will accept the ability to catechism ministers and accept the budget. The Accompaniment of Qatar came aboriginal amid the Arab states in the prevalence of law and political stability. At the aforementioned time, Qatar acknowledged ambiance is accessible, appropriately (but not overly) regulated, and, in abounding bartering respects, is familiar. These indictors are for the account of our business.

Social-Cultural

Population ethics and behaviors are afflicted by Islamic culture. Islamic and Arabic traditions and norms affect the Qatari culture. This is because Qatar is a allotment of The Arab World. The majority of citizenry is Muslims. Apropos population, about 20% are built-in Qatari while 80% of the citizenry is adopted bedfellow workers. The majority of casual workers appear from South Asia, the Philippines and alternative Arab countries. The absolute citizenry in Qatar is about 1.5 million. This amusing ambiance is acceptable for our business because there are no aerial amusing restrictions. Still, the baby admeasurement of citizenry doesn’t acquiesce the befalling for bazaar growth. Therefore, some amusing trends are helpful, while others are aching our business.

Demographic

In May 2009, there were about 1.5 actor bodies in Qatar, three abode of whom were male. According to Iran Tour, indicators of demography in Qatar are as following:

Population advance rate: 2.5%

Age anatomy : 0-14 years: 23.4% , 15-64 years: 73% , 65 years and over: 3.7%

Birth rate: 15.56 births/1,000 population

Death rate: 4.72 deaths/1,000 population

Religions: Muslim 95%

Languages: Arabic (official), English frequently acclimated as a additional language

Technological:

Qatar is a accompaniment with aerial akin of abstruse development. Best of Qatar’s citizens accept admission to a buzz and accept Internet account accounts. Businesses in Qatar accept been modernizing their IT systems during the aftermost few years. Businesses can calmly accept abreast technologies to accommodate casework in Qatar. This ambiance is accessible for our business to use technology to accommodate and bear services. It is accessible to use abbreviate letters or internet to accomplish advertising. Still, the technology basement is not acceptable abundant in rural areas. Therefore, the accepted technology will advice our business to accomplish its goals.

Natural Environment

According to Qatar Embassy, (2009), the mural of Qatar is about collapsed to bouncing with some arresting hills. According to its bounded breadth and climate, Qatar is classified as a hot subtropical desert. The country has no rivers or lakes, and besides the condensate received, the primary antecedent of beginning baptize is the arena water. In general, there are no volcanoes, floods, or accustomed disasters booty abode in Qatar. So, there is annihilation in the accustomed ambiance that the aggregation should be acquainted of.

Survey Analysis

The assay was broadcast to (50) persons. After-effects of the assay follow.

Characteristics of the sample

– Age: Beneath than 15 (12%) 15- 34 (38%) 35-54 (44%) 55-older (6%)

– Nationality: Qatari (36%) non Qatari (64%)

It is bright that best respondents at the age of 15-54 as 82% of respondents are aural this range. At the aforementioned time, 64% of respondents are non-Qatari. This agency that we should ambition 15-54 years, non Qatari ambition group.

Attitudes appear coffee shops

– Do you consistently go to coffee shops: Yes (24%) No (76%)

– Would you like to go to coffee shop: Yes (88%) No (12%)

– Do you anticipate that new coffee shops are needed: Yes (88%) No (12%)

– Do you anticipate there is abundant appeal on coffee shops: Yes (88%) No (12%)

It is bright that there will be abundant appeal on a new coffee shop. This is because 88% of respondents accept that there is abundant appeal on coffee shops, and there will be abundant appeal on a new coffee shop. At the aforementioned time, 88% of respondents anticipate that new coffee shops are needed.

Satisfaction with accepted coffee shops services

– The prices: Unsatisfactory (68%) Somewhat (24%) Satisfactory (8%)

– The menu: Unsatisfactory (38%) Somewhat (28%) Satisfactory (34%)

– The location: Unsatisfactory (28%) Somewhat (24%) Satisfactory (48%)

– The privacy: Unsatisfactory (78%) Somewhat (20%) Satisfactory (2%)

It is bright that respondents are not annoyed with aloofness and prices. But they are somewhat annoyed with card and location. Therefore, in our business, we should apply in aloofness and prices.

Pricing

– Do you anticipate that the prices of accepted coffee shops are fair: Yes (14%) No (86%)

– How abundant would you like to pay for coffee boutique at anniversary time:

Less than QR 20 (34%) 20-50 (44%) More than QR 50 (22%)

It is bright that barter feel that the prices of accepted coffee shops are not fair. They are accommodating to pay beneath than QR 50 for coffee boutique at anniversary time.

Place

– Breadth the new coffee boutique should booty place:

Al Sadd (38%) Al Dhauil (24%) Al Ghrafah (18%) Al Rayan (18%) Alternative locations (2%)

– Do you anticipate that the new coffee boutique should booty abode at a arcade center: Yes (34%) No (66%)

– Do you anticipate there is a charge for alone ladies coffee shop: Yes (100%) No (0%)

It is bright that chump accept Al Sadd and Al Dafnah as abode for the new coffee shop. They do not accept arcade centermost as a abode for the new coffee shop. All of them accept that there is a charge for alone ladies coffee shop.

Promotion

What blazon of announcement adjustment do you anticipate is 6 the best acceptable for coffee shop:

Radio (8%) TV (22%) Newspapers (34%) Internet (12%) Broachers and posters (30%) Others (4%)

It is bright that respondents accept newspapers, posters, and TV as announcement media.

Other issues

What blazon of décor and architecture do you appetite to see in the coffee shop?

Traditional décor (24%)      Avant-garde décor (60%)               Semi-French adornment (16%)

Which blazon of action do you accept at coffee shop?

Drinking (44%)       Internet (24%)              Eating (20%)      Playing (12%)        

What affectionate of action you would like to be advised in this coffee shop:

Snooker (22%) Ping Pong (10%) Billiards (18%) Foosball (10%) Backgammon (10%) Chess (10%) Darts (20%)   

Which hot and algid beverages do you prefer? Tea (20%) Hot amber (32%)

Soft drinks (24%) Bottled baptize (20%) Iced tea (4%)

It is bright that respondents accept avant-garde décor. They do accept bubbler and application internet at the aforementioned time. They do accept abstract and bendable drinks. They do not like ice tea at all.

Marketing Strategy

In adjustment to advance business strategy, it is important to accept the bristles business elements.

Product:

Our business is a coffee shop. It is a account business that provides all casework accompanying to a coffee shop. The coffee boutique serves hot, soft, and beginning drinks. It additionally provides an breadth for internet breadth barter can use the internet to chat, search, and email. There will be breadth for arena billiards, darts, ping pong, and snooker. This agency that the breadth of the coffee boutique will be disconnected into capital three sections: bubbler area, internet area, and arena area. Barter can not alone sit and drink, they can apprehend newspapers, magazines, and eat snacks. At bubbler area, there will be a anteroom with tables and chairs. At this breadth barter can adjustment coffee, tea, juice, snacks, etc. Barter can additionally move to internet breadth breadth they can acquisition well-developed computers with aerial internet speed. They can calmly use the internet to chat, search, and email. At the internet area, there will be a anteroom with abundant computers affiliated to internet. There will be additionally brace of printers to serve barter if they appetite to book papers. Barter can additionally comedy abounding games. At the arena breadth there will be abundant tables for billiards, ping pong, foosball, and snooker. Also, we will action darts, chess, and backgammon. There will be breadth for alleviation and cat-and-mouse that accommodate adequate couches and nice accomplishments music.

Tangible attributes of our business includes the location, the décor, drinks, and arena machines. Intangible attributes included chump service, relaxation, and entertainment. Our artefact is at antecedent (introduction) date of artefact activity cycle. The aggressive advantage of our articles is that it is provided alone for ladies and by ladies. We will position our artefact as it is the aboriginal alone coffee boutique endemic and operated by women.

People:

Coffee House is a coffee boutique that serves alone ladies. It will be the aboriginal coffee boutique in Qatar that provides casework alone for ladies. Therefore, the atmosphere of the coffee boutique will be with aerial amount of aloofness and security. The final accommodation apropos barter will be fabricated afterwards assay of the survey. All agents of the coffee boutique will be ladies. Apropos our staff, able ladies will be recruited and accomplished to accommodate aerial affection casework to customers. About (10) advisers will be recruited to assignment as chump service, cashier, and busboy. We will accommodate aerial affection casework through our accomplished employees. Agents abilities accommodate (1) should accept acceptable command in Arabic and English. (2) Should accept training advance in chump service. (3) Should accept acceptable acquaintance in chump service.

Price:

Coffee House will accept the amount of bazaar strategy. This is because Coffee House is a new business and will advance amount to actualize aggressive advantage. Coffee House will affliction with affection rather than price. Followings are examples of some of our articles and prices:

Item

Price (QR)

Soft drinks (Pepsi, Coca Cola, etc.)

5

Cup of tea

5

Cup of coffee

7

Small bowl of snakcs

10

Promotion:

Coffee House will do absolute announcement at the antecedent stage. Two capital methods of announcement will be used: newspapers and posters. We will not use claimed selling. We may accommodate sales advance in Ramadan and summer. The affiche will accommodate photo of our coffee boutique with account of our casework and products. The ads will accommodate our address, articles and services, and our aggressive advantage.

Place:

Coffee House will booty abode in Doha. There are actual few coffee shops in Doha. Acceptable locations those abutting to alternative food that serve women will be selected. The breadth will be attractive, abutting to the sea, and able with all services. Our breadth will be in Al Sadd Street. This is because this breadth is provided with acceptable infrastructure. All casework are available. At the aforementioned time, it is able-bodied accepted breadth in Qatar. The armpit of the coffee boutique is accessible to access. It is provided by all services.

Conclusion

This is the third breadth of achievability abstraction for Coffee House. In abrupt Coffee House is a account business that provides all casework accompanying to coffee shop. The coffee boutique serves hot, soft, and beginning drinks. It additionally provides breadth for internet breadth barter can use internet to accomplish chatting, searching, and emailing. There will be breadth for arena games. Coffee House will accommodate casework alone to ladies. The coffee boutique will additionally be operated and managed by ladies. The aggressive advantage of Coffee House includes absorption on changeable barter alone through accouterment casework to ladies and by ladies, and accouterment absolute services: drinks, snacks, internet, and arena area.

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